How to communicate product value to potential customers
You’ve built a piece of software. You think your product value is through the roof. It’s useful, functional, and overall amazing. There’s a problem, though.
Author: Elen Veenpere
How to give good feedback to a SaaS product
Many of us like to think we know how to give good feedback for a SaaS product. However, that might not always be the case.
Conquering the “my baby” fear in product management
As a product manager, it’s natural for you to feel like your product is your “baby”. However, being overprotective isn’t good for you or the product. Here’s how you can make sure not to get too attached.
Beta testing: how to choose testers from your user base
There are customers that are easy to get feedback from and who are qualified for beta testing. And then there are customers who aren’t. How do you choose?
Debunking the “faster horse” concern in customer feedback
Open customer feedback can be scary. What if someone asks for a “faster horse”? You’re going to have to build it, right? Nope.
3 situations where not listening to customers is fine
Most companies are terrified at the idea of “not listening to customers”. However, some feedback does not come from a good place. Here’s how to respond.
Free SaaS tools for companies on a budget (and a pre-formatted budgeting sheet)
Not every SaaS company has endless spare money. One of the biggest piggy bank breakers are the tools we use—and it adds up fast.
How internal product roadmaps improve productivity and transparency
Internal product roadmaps have benefits way beyond keeping development work organized. Getting to them requires pulling them out of their narrow context.
How to reduce SaaS churn with perfectly timed customer success
No matter how hard you work at acquiring new customers, it’s useless if you have a “leaky bucket”—a high churn rate. Here’s how customer success can help.
